What Is InfoFi? How AI and Tokenized Attention Are Reshaping Web3 Creator Incentives

What is InfoFi? It's a concept that combines information and finance, aiming to turn attention and digital data into tradable assets. In the Web3 era, InfoFi introduces a new approach that allows users and content creators to own and earn value from their own contributions.

Unlike the Web2 model, where centralized platforms control and profit from user-generated content, InfoFi focuses on fairness and decentralization. It addresses the problems of disproportionate and opaque rewards by implementing tokenization mechanisms, enabling creators to receive direct, transparent, and sustainable on-chain rewards.

This article will help you understand how InfoFi works—from prominent platforms like Cookie.fun and Kaito to how you can participate and extract value using Bitget Wallet, an optimal tool for storing, staking, and interacting in the attention economy.

Understanding InfoFi: Turning Attention into Capital

Definition & Origin of InfoFi

InfoFi, short for Information Finance, is an emerging financial model that combines artificial intelligence (AI) and blockchain to transform information and attention into tradable assets. Unlike traditional models, InfoFi allows users to own and benefit from their personal data, online behavior, and content creation—rather than letting centralized platforms exploit them without sharing value.

The concept of “attention as an asset” is central to InfoFi. It redefines the value of attention in the digital space, where every view, interaction, or share can be tokenized and traded. This opens up a new market where attention is no longer a secondary metric but a real, valuable asset.

Why InfoFi Matters in Web3?

In the Web2 model, platforms like Twitter (X) or YouTube control and profit from user-generated content, while creators receive disproportionate rewards. InfoFi empowers both users and creators to own, control, and earn from their attention, data, and content.

• Empowering data ownership:
  Instead of letting platforms own and exploit personal data, InfoFi enables users to control and monetize their own information.
• Redefining the value of attention:
  In InfoFi, user attention is no longer “wasted,” but quantified and rewarded through innovative incentive models.
• Encouraging quality content:
  Platforms like Kaito use AI to evaluate content quality and distribute rewards fairly based on actual influence—not just algorithmic reach.
• Boosting transparency and fairness:
  Thanks to blockchain, all interactions and value distributions in the InfoFi ecosystem are transparent and verifiable.
• Building sustainable communities:
  Cookie.fun exemplifies this by rewarding users based on loyalty and engagement, fostering a committed and motivated long-term community.
• Fueling the creator economy:
  InfoFi not only supports major creators but also opens income opportunities for micro-influencers and everyday users through contribution-based value distribution.

 

Cookie.fun vs. Kaito: Two Paths to InfoFi

In the InfoFi ecosystem, Cookie.fun and Kaito represent two different approaches to transforming attention into digital assets. Cookie.fun focuses on loyalty and long-term creator-project relationships, while Kaito leverages AI to evaluate and distribute attention based on content quality.

Cookie.fun – Loyalty-Based Creator Incentives

Cookie.fun is an InfoFi platform that uses a SNAPS system to measure and reward users based on loyalty and influence. SNAPS evaluates loyalty by analyzing the frequency and quality of a user’s engagement with specific projects. This system encourages users to focus on a few key projects rather than scattering their attention, aiming to build deeper and more sustainable relationships.

In addition, Cookie.fun introduces the Mindshare Ranking, which reflects a user’s influence based on social and on-chain data. This helps identify truly impactful creators within the community. The Cookie.fun ecosystem promotes long-term engagement between KOLs and projects through reward programs and airdrops for loyal and influential users.

Kaito – AI-Powered Knowledge Surfacing & Yaps Protocol

Kaito is an InfoFi platform that uses AI to aggregate and analyze data from various sources in the crypto space. Through its Yaps program, Kaito rewards users for sharing quality content on X (formerly Twitter) and tagging Kaito. Yap Points are calculated based on frequency, engagement, and content quality, reflecting users' contributions to spreading useful information.

Kaito also offers features like YAP Persona and Kaito Connect, allowing users to build influence profiles and engage in community activities. Users who accumulate Yap Points can earn rewards in $KAITO tokens, particularly through the Yapper Payouts program, where the top 50 users each week share rewards in sKAITO—the staked version of the KAITO token.

Cookie.fun vs. Kaito

Criteria	Cookie.fun	Kaito
Reward Mechanism	SNAPS – Based on loyalty and influence	Yaps – Based on content quality and frequency
Main Audience	KOLs and loyal users	Quality content creators on X
Ranking System	Mindshare Ranking	Yapper Leaderboard
Reward Tokens	COOKIE, Cookie Points	$KAITO, sKAITO
Main Objective	Build lasting relationships between KOLs and projects	Distribute attention based on content quality
Additional Features	Multi Airdrop Farming	Kaito Connect, YAP Persona

Both Cookie.fun and Kaito play crucial roles in redefining how attention is distributed and rewarded in the Web3 era. Depending on your goals and style, each platform offers different opportunities to engage and benefit in this new attention economy.

How Tokenized Attention Is Changing Creator Economics?

From Likes to Liquidity

In the Web2 model, likes and shares only carried symbolic value. But with InfoFi, creator interactions can now directly lead to on-chain rewards—from tokens to staking opportunities and airdrops. Measuring “tokenized mindshare” allows the system to identify truly impactful users, not just content spammers.

Cookie.fun uses SNAPS to convert user loyalty into reward points, while Kaito applies AI to quantify actual attention each user generates through content. This marks a clear shift from “vanity metrics” to “real liquidity.”

InfoFi Use Cases

Some notable applications in the InfoFi ecosystem include:

• Polymarket:
  A decentralized prediction market where users bet on event outcomes—a real-time pricing mechanism for information.
• Dune Analytics & Nansen:
  Blockchain analytics platforms that help projects track on-chain behavior and identify quality influencers over quantity.
• Cookie.fun:
  Integrates $COOKIE staking to unlock rewards and build loyalty with specific projects.
• Kaito:
  Through Yapper Launchpad, projects can discover and reward truly influential content creators using the Yap points system.

Best Tools in the InfoFi Ecosystem (2025 Edition)

In 2025, InfoFi is rapidly evolving with a wave of innovative and promising tools. With so many options available, identifying the most suitable solution can be challenging — that’s why we’ve carefully curated a list of the standout InfoFi tools for you below.

Top InfoFi Tools to Watch

• Cookie.fun: A platform that rewards users based on loyalty and influence, using the SNAPS system and staking for reward distribution.

• Kaito: Utilizes AI to analyze content and social engagement, identifying and rewarding quality contributions via its Yapper Launchpad.

• Polymarket: A decentralized prediction market allowing users to bet on real-world outcomes, generating valuable information signals.

• Dune Analytics: A tool for querying and visualizing blockchain data, supporting user behavior analysis and campaign performance tracking.

• Nansen: An on-chain analytics platform offering insights into capital flows and wallet behavior to support investment decisions.

• The Graph: A blockchain indexing protocol enabling efficient and fast data querying.

• Ocean Protocol: A decentralized data-sharing platform that allows users to monetize their data securely and privately.

   

Conclusion – Why InfoFi Tools Need the Right Wallet Infrastructure?

Seamlessly Capture Value from InfoFi with Bitget Wallet

InfoFi is a necessary evolution in the restructuring of the digital economy, where attention, data, and user behavior are tokenized and valued in real time. This model empowers content creators and communities, turning every interaction into a real on-chain value opportunity.

To effectively participate in the InfoFi economy, users need a versatile wallet—not only for secure and convenient interaction with platforms like Cookie.fun and Kaito, but also as a crucial tool for receiving rewards, staking, and discovering campaigns, all of which are key to building sustainable value. Among these, Bitget Wallet stands out as an essential tool.

Bitget Wallet not only supports multi-chain asset storage but also acts as a gateway for users to engage effectively with the InfoFi ecosystem. With just 10,000 $COOKIE, you can stake directly within the Bitget Wallet to unlock missions and rewards from Cookie.fun, while gaining access to exclusive features like the Mindshare leaderboard—a system that measures influence and loyalty, helping you get noticed and valued by projects. Additionally, campaigns like First Snaps can be launched in parallel with Bitget, creating powerful synergy between the user community and Web3 brands, thereby boosting reach, engagement, and value creation for both content creators and participating projects.

Start Participating in the Attention Economy Today

Cookie.fun and Kaito are no longer experimental projects—they are becoming foundational infrastructures enabling content creators, KOLs, and communities to earn fair value from attention. With transparent reward mechanisms, data-driven influence metrics, and strong wallet support from Bitget, anyone can now join and benefit meaningfully. Don’t wait—download Bitget Wallet now and step into the world of InfoFi alongside Cookie.fun and Kaito!

Download the Bitget Wallet to store, interact, and grow with the InfoFi movement securely—start earning rewards from your attention today.

 Download Bitget Wallet

Risk Disclosure

Please be aware that cryptocurrency trading involves high market risk. Bitget Wallet is not responsible for any trading losses incurred. Always perform your own research and trade responsibly.